Clearly some of this is fake. This video was developed and distributed online by Wieden + Kennedy Amsterdam as part of a push for Fifa Street 3, a new video game from EA. WK has developed quite a reputation for creating incredibly compelling online videos. I really enjoyed their Kobe Bryant clip where he jumps over an Aston Martin as it drives full-speed towards him. And then there's Ronaldhino kicking a soccer ball against a goal post from 20 yards out. The trickery is in the editing, and while it is clearly fake I still want to question it's authenticity.
Justin E. Prunell
When I was 18 I went to New York University to study Pscyhology. I had internships at hospitals that lasted less than a week each and literally spent all of my time below 14th Street, except for when I had soccer practice, which was held in Harlem.
Since graduating from NYU I've been working in advertising. I started out in media where I ate at fancy restaurants and enjoyed perks I didn't deserve then made my way across the divide to account management where I eat at the cafeteria in my building and once received a pin from my client. I like diversifying my experience and taking on new challenges. I also bought two tickets to the world cup in South Africa before realizing I couldn't afford the trip itself...so if anyone's looking for tickets let me know.
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